From a young age Justin Beiber understood the importance of social media from when his mom first started posting his videos on YouTube. In fact, it was those YouTube videos of him singing and playing his guitar that caught the attention of every screaming 15 year old girl, Ryan Seacrest, Ellen DeGeneres, David Letterman, and the nine figure mis-click made by his manager Scott Braun. One of those 15 year old girls was Selena Gomez, whom he can claim as his attractive and equally famous girlfriend.
Justin is now at an age where he must do more for himself. But when you think about it, he always has promoted himself. Justin, at a young age knew what most of us didn’t. Social media is the new wave of self-promotion. These 15 year old girls are now mostly legal adults and avid users of social media, leading the base of his online fan base. This generation knows how to use more than Facebook. They can use text messages, Twitter, blogs, YouTube, and other social media channels to share their love for Justin Beiber.
So what are his stats? Justin’s Twitter account has almost 23 million followers. His Facebook page has almost 44 million ‘Likes’ and listed as having almost 700 thousand talking about him. He has a MySpcae page with over 2 million friends and 110 million plays. His YouTube channel has almost 125,000 subscribers and over 6 million views, but he has a second YouTube channel with Vevo that has almost 1.5 million subscribers and over an astonishing 2.5 billion views. That is almost half of the world’s population of each view was unique! Oh and he also has sold over 15 million records.
So what has he done with all of these riches? He has invested. Not in common stocks like Microsoft, Pepsi and Apple, but into tech startups. Forbes wrote a recent article confirming four of them as messaging platform Tinychat, social curation app Stamped, gaming outfit Sojo Studios and, the fast growing and most critically acclaimed of his profile, Spotify. Spotify itself is quickly changing the music landscape, providing the ability to listen to watch you want to, provided you either pay a service fee or listen to a few ads. He also plans to invest in Viddy, a video-sharing app.
Without technology, Web 2.0, and the growth of social media, Justin Beiber would not exist this big in the public eye. Social media gave birth to the phenomenon of Justin Beiber. He uses YouTube, Twitter, MySpace, Facebook, and was an early adapter of Instagram. He says a big difference between him and Lady Gaga is “She didn’t have online fans before she had mainstream fans”.
Another strong note about Justin is his skill at networking. He boasts as friends the likes of Ellen DeGeneres, Sean Kingston, Ryan Seacrest, Ashton Kutcher, and David Letterman.
With his social media savvy, his growth as a venture capitalist, and his hard work in music, Justin should be around for a long time and not become a phased out, burnt out teenie bopper. He is working to mature his music for adulthood and take a dip into acting in movies. He hopes to be known for the assets he buys into just as much as the songs he sings.
So what can we learn from Justin’s young career?
- Listen to your momma
- Work hard
- Start promoting early
- Build and maintain those early relationships
- Social media works to promote your brand
- Learn the latest technology trends
- Use the latest and greatest social media sites
- Create a plan and goals
- Network like a champ with like-minded individuals
- Have an inner circle you can trust
- Be smart with your money
- Don’t be afraid to take some risks
- Try new things
- Invest only in what you like
- Remember you are nothing without your followers (fans)
References
http://www.forbes.com/sites/zackomalleygreenburg/2012/05/16/justin-bieber-venture-capitalist-the-forbes-cover-story/3/
http://wiki.answers.com/Q/Is_Justin_Bieber_on_any_social_networking_sites
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