Remembrance and Reflections: What I learned from an old friend

Four years have now passed since the passing of my best friend, Tom. He meant a lot to many people. As time passes the space between my thoughts about him may increase, but the thoughts and memories are still there, fresh as ever in my mind. I think all of his family and friends have the date engrained in our head of when he passed, and whenever that date nears we all think about him more and find ways to pay homiage to his life. We all had our good times, crazy times, heart felt times, and maybe a few times where he scared the living sh*t out of us and made us think about what the hell he was doing. As time passes I think the stories of those moments we shared with him also turn into reflecting on how Tom helped to shape our lives and to truly see the person that he was and the legacy he left behind.

I’ll share some of my thoughts with you and hope you find them in good taste. The past few years I have been back in school working on a few masters degrees. I largely started school again not long after Tom’s passing because I thought it would be a regret of mine if I did not at least try. I earned an M.S., and now am close to finishing up an M.B.A. It is this M.B.A. where I have studied business and even read a lot about some great minds of our time and entrepreneurs who have shaped our world. Some obvious ones are Steve Jobs with Apple, Bill Gates with Microsoft, Richard Branson with Virgin Group, and Dana White with UFC, and even thinking about Warren Miller and Dana Brown with what their documentaries did for action sports (two of Tom’s favorites). Some of my favorites lately that I have read about are Jeff Bezos with Amazon, Mark Cuban with the Dallas Mavericks and the old Broadcast.com, and Sam Calagione from Dogfish Head Brewery.

Why do I bring them up? Well, recently it hit me how much Tom reminded me of a lot of them. Lately it has been Richard, Mark and Sam. Reading about their stories I started to picture Tom and who he was shaping up to really be as a person. Tom to me was the first true entrepreneur I ever knew and had as a friend. An entrepreneur being a person who is willing to help launch a new venture or enterprise and accept full responsibility for the outcome, or who builds capital through risk and/or initiative.

In college Tom never discussed much about big wheels and off roading, but, he was always latching on to anyone who had a new adventure he could get into, learn, and master it. If he could learn something from you he wanted to be your friend, and in return he was as loyal as a dog (thinking of his dog Stroker here). If you offered something he wanted you around. If you didn’t offer much but you were still cool to hang out with, he wanted you around too. I remember him latching on to skiiers, rock climbers, web developers, theorists, philosphers, media creators, musicians, etc. So it was no surprise to me later after all of his on the job traveling that he got into big wheels and he rebuilt his first Jeep, Chrissy, or when he said he was moving to Colorado to further involve himself in the off roading community. He spoke of many people that were hard to remember, but I recall him getting to meet Robbie Gordon and having him sign a buggy hood he auctioned off for breast cancer research. He called me from all parts of the country telling me what race he was at, such as King of the Hammers and Vegas to Reno.

One thing Tom was great at was bringing together all of the people from so many different circles of interest together. I didn’t skii, I hardly rock climbed, I was learning web and media, and I sure as hell loved the Yuengling Tom brought back from his home state (PA) to the house we shared in college. If you ever watched the show “The League” and remember the episode about My Face, Tom was My Face, an offline social networking community. After awhile in Colorado and having not been able to visit him yet, I still felt like an off roader because of how Tom got me involved with the music and editing of his film, “The East Strikes Back.” We were on the phone a lot during those dates, and he sent me a lot of links to review his video clips. He generated a lot of excitement, and I could only imagine what it was like to actually be there playing with big wheels.

Of course, by the time I finally got out to Colorado it was too late. It was one of my regrets to not get to visit him there, but what I saw when I got there was the same characteristics of people I saw when I knew Tom in college, and the people I met who he worked with before moving to Colorado. Everyone offered something and were willing to share that something with you, not just to Tom.

Deeper into Tom as an entrepreneur, we can see what he did. He started FlexOnThis.com, Flex-Marketing.net, and Ride-Motorsports. He turned a website into a dream and a fix for his entrepreneurial spirit. He wanted to off road, he build that first jeep. He wanted to race, he built that buggy or barrowed a ride from someone else. He wanted to capture the moments and promote, he started taking pictures and making videos. He wanted to share, he started the websites and the online communities with the forums, or he just called you or showed up at your house to talk your ear off. He wanted to turn something he did into helping others; he helped you promote, helped you build, and he helped to donate and promoate awareness for breast cancer awareness, Toys for Tots, and responsible off roading.

If Tom were still here, I think the FlexOnThis community would be huge. I think he would have created a popular off roading lifestyle company, not just vidoes and racing. There would be more tshirt designs, more videos, a bigger racing team, more websites, more people asking for him to do their marketing, etc. These sites were Tom’s creations and he used them to bring people together in his life.

We still keep the sites up. We consider what to do with them and how to pay homage to him. We debate if we could have the tenacity and work ethic Tom possesed to do something in an area he started out knowing nothing about. I went as far as using my WordPress skills to add a blog (http:www.flexonthis.com/blog) that maybe I’ll figure out how to create content for. I also created a YouTube channel to upload a lot of the video footage he captured, including his film, “The East Strikes Back” (

). It is no Warren Miller or Dana Brown movie, but it was a great start from a very ambitious and intelligent individual.

I am not much of an off roader, besides the fact that I eventually bought a Jeep Wrangler Rubicon a few years back. But the fact I got one adds to the impact Tom left on me.  There is no main purpose of sharing this other than the thought that you can learn from anybody, and you never know who it will be. You may know the person your whole life, only a few years, or only a few short moments. It is not about them teaching you about how to be an entrepreneur, as I don’t even consider myself to be one, but how to be a good person and that you can do the things you set your mind to. It is about not letting opprtunities slide by as you never know when your time is up. If you truly want to do something you will make no excuses and to ‘Just do it’. That was Tom. He did it.

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Thank You!

Thank You!

“Our debt to the heroic men and valiant women in the service of our country can never be repaid. They have earned our undying gratitude. American will never forget their sacrifices.”

– President Harry S. Truman

On this Memorial Day I thank those who have, who are, and who will serve our country, and remember those who have paid the ultimate sacrifice for our freedom.  Some were drafted, some volunteered.  Some were asked to join, some had no choice, others joined for the opportunities and skills they would acquire, but they all took the challenge to defend their country.

Here are a few ways and a few organizations you can contact or contribute to support our troops and their families as well:

Wounded Warrior Project (http://www.woundedwarriorproject.org/)

Family Of a Vet (http://www.familyofavet.com/)

Operation Ward 57 (http://www.operationward57.org/)

American Gold Star Mothers (http://www.goldstarmoms.com/)


 

Waves and Tidings Poem

Like the waves and tides of the seas and the oceans;
Life has its highs and life has its lows.
Like the waves and tides of the seas and the oceans;
In life comes and out life goes.
What will you make of this life before you?
How big and how high will your waves and tides go?

Waves and Tidings Articles

I possess a few editorial articles written by my grandfather, Ernest Rusch, that he wrote under his title “Waves and Tidings” for many years for local Ocean County, NJ paper, The Leader.  Ernie has long passed on, as well as the Leader, but I hope to share these articles under the blog named for that title he wrote under for so many years.

Reading through these articles you grasp a sense of his thoughts, some of the simplicity and joy he found in writing back in the 1980’s.  He wrote for many years before that, but it has been hard to come by those writings.  Ernie found great joy in writing about issues that were important to him, such as the environment, animals, people trying to make a difference, and most importantly, his family.

These articles are like a time capsule as some of what he writes about predates what we are used to today.  The first article I will post talks about using computers to communicate with, and to design and create documents.  This was a suggestion of what was to come.  Today we can’t imagine life without computers.  Back then, it was just Ernie and his typewriter.  He would never have heard of a ‘blog’.  I hope you enjoy the articles as I am able to post them.

Waves & Tidings – The Beginning

As a child, some of your greatest moments are spending time with your grandparents. And for a grandparent, some of their greatest accomplishments are having grandchildren. Their lives are generally simpler and they have already raised their children. For them, grandchildren bring them the joy of youthful exuberance, without the responsibility of their own children. For us grandkids, it’s a chance to take a break from the parents.

At the time, you might take some things they do for granted, such as my grandma’s cooking. She made the best grilled cheese and also soft-boiled eggs. Any chance my siblings and I had to go to their house, we fought over who got the first servings from grandma.

Then there was our grandpa – who preferred to go by Ernie because grandpa made him feel old. With Ernie, it was all about the big game. My brother and I would sit with him any chance we had to watch the Giants, Yankees, the Olympics, or whatever game was on TV. I won’t even discuss the dance contests my brother and I held for Ernie. None of it mattered whenever my sister popped in, as we always lost Ernie’s attention to his favorite granddaughter.

As I grew older, I became more fond of who my grandparents were as children, adults, and parents. What was their story? What symbolized their lives and what sort of legacy did they leave behind? The cooking, the dancing, the games, and the joy for their grandchildren were all great, but as years pass by you think about the other things you remember that made them who they were.

The first thing that comes to my mind is what made Ernie who he was. It was his typewriter. That typewriter symbolized so much about whom he was and what he accomplished. I remember every week watching Ernie sit at that typewriter, listening to the sounds of that classic machine that we all take for granted. Hearing the keys and typebars tap, and watching the artistry of his typing skills. Who even owns a typewriter anymore, let alone use one? Everyone has a computer and laser printers.

He was born Ernest A. Rusch back in 1913 in the Bronx, NY to a Hungarian father and Irish mother. It was there where he quickly had to learn that if he wanted something, he had to earn it. He had to work hard for anything he wanted, and he did. With only a high school diploma, a drive to succeed, and an outgoing personality, Ernie rose to the ranks of senior management in New York’s big shipping industry. He was one to talk and share his knowledge and would write many industry related articles throughout his career, including published articles with Railroad Magazine.

Ernie had previously moved to New Jersey with his mother, where he would meet my grandmother, start a family, and eventually settled on the Jersey Shore, where he would eventually retire to. He did anything but retire. Ernie became very involved with his family and in the community, including taking over as editor of the local newspaper, The Leader. It was here where he created his own column to voice his opinions and share his values on life outside of typical editorials. Thus, Waves & Tidings was born. These articles were meant to be so much more than opinions, as many times they involved articles about good deeds, community events, and a lot about his family. This included articles about us grandkids.

With his great personality and such an intriguing position, Ernie created many close relationships and always had a story to tell. His voice was valued greatly in the community, and it was no surprise to see so many pay their respects at the time of his passing. At the time of his passing, I had the honor of completing a running story he was working on. So having previously written under his column, Ernie’s love for people, his values on life, and the talent he possessed on his typewriter have motivated me to restore the Waves & Tidings column.

Times are different now, and I am nowhere near the man Ernie was, but I can hope someone finds the same joy in my writings as many found in Ernie’s for many years. I can only hope as his grandchild that I make him proud.

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